FOMO’s not the whole story – nor is it new.

The Boston Magazine this week published a history of “Fear of Missing Out“, tracing its beginnings, like a careful epidemiologist, back to 2004, at Harvard Business School. Of greater interest were its comments on FOBO, Fear of a Better Option (more precisely, Fear that a Better Option Exists, but FOBO’s easier than FBOE, so there it is):

But this mentality had its costs: McGinnis and his group found they couldn’t commit to anything. Working with the rudimentary tools available to them (cell phones and address books), they developed complex algorithms to plan…