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An Advertising Copywriter’s Running List of Gracebombs
I thought I’d simply list favorite grace lines that I’ve heard elsewhere and share them here.
Jesus In the Super Bowl (Advertisements)
How “He Gets Us” Inspired a Change of Heart
Another Week Ends: Chuck Berry, Preachy Ads, Yik Yak Help, Optimist Empathy, Missing Richard Simmons, and the Relentless Gig Economy
1. If you, too, have wondered where all the moral messaging has been coming from […]
Grading Yahoo’s “Top 10 All-Time” Super Bowl Commercials
Confession, your friendly neighborhood Mockingbird Sports Editor looks forward to the Super Bowl commercials as […]
The Messy Truth of the Axe Effect
Before the early 2000’s, the mention of the word “axe” conjured up visions of heavily […]
The Quirky Grace of Fandom: A Best of This Is SportsCenter Commercials
Being a fan’s a funny thing – you idolize certain players on your team, riding […]
Targeted Shopping Habits and Preemptive Diaper Ads
Yikes! The NY Times ran a lengthy piece by Charles Duhigg this past weekend about […]
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