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Posts tagged "Advertising"


Another Week Ends: Chuck Berry, Preachy Ads, Yik Yak Help, Optimist Empathy, Missing Richard Simmons, and the Relentless Gig Economy

1. If you, too, have wondered where all the moral messaging has been coming from in advertisements—whether it’s Amazon, Barbie, Budweiser, or 84 Lumber—why all those Super Bowl ads were so heavily imbued with political and philosophical truisms, well, you’re not alone. This week, Megan Garber of The Atlantic wrote an article called “Selling What […]

Grading Yahoo’s “Top 10 All-Time” Super Bowl Commercials

Confession, your friendly neighborhood Mockingbird Sports Editor looks forward to the Super Bowl commercials as much as the game (unless the Falcons are playing). The Yahoo folks have weighed in this week on their top 10 all-time favorite Super Bowl commercials.  It’s a nice mix of the hilarious, the sentimental, and the groundbreaking. So here […]

The Messy Truth of the Axe Effect

Before the early 2000’s, the mention of the word “axe” conjured up visions of heavily bearded, weapon wielding men; men who were cloaked in bright red, pre-hipsterdom flannel, the kind of flannel that a man could wear while walking through a forest of ten foot tall thorn bushes and come out unscathed. Maybe hearing the […]

The Quirky Grace of Fandom: A Best of This Is SportsCenter Commercials

Being a fan’s a funny thing – you idolize certain players on your team, riding with them on their ups and turning critical on their downs. It’s tempting as a commentator on anything – sports, literature, movies, etc – to stand above all of it as the judge, the arbiter and critic, and SportsCenter does […]

Targeted Shopping Habits and Preemptive Diaper Ads

Yikes! The NY Times ran a lengthy piece by Charles Duhigg this past weekend about absurdly precise, borderline Big Brother market research techniques that companies like Target (pun sort of intended…sigh) are pioneering to capture our dollars. The article doubles as an overview of recent breakthroughs in the study of habit formation, and it’s disconcerting […]