Motivation that Works: Colbert Introduces the Pavlovian Fitness Band

Sadly, this actually exists (ht BFG). The Colbert Report Get More: Daily Show Full Episodes,Indecision […]

Sadly, this actually exists (ht BFG).

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One response to “Motivation that Works: Colbert Introduces the Pavlovian Fitness Band”

  1. Will McDavid says:

    Wow – couldn’t you just take it off, though? There’s a great Frog and Toad story about trying not to eat cookies (http://www.d123.org/olhms/kjogean/documents/frogtoadtogether.pdf – “cookies”) where they put a lid on the box, but realize they can just take it off, so they stick it up the shelf, then realize they could just climb back up there….

    I also loved the subtitle of the Forbes’ article in the background of the vid: “soon everything you own will judge you”. “Cloaked” in Law.

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