Nike has been on fire with their recent advertising. Their latest triumph comes in the form of a very dark and intimate look into what superstar LeBron James has been going through these past few months. For those of you in the dark, NBA superstar LeBron James left Cleveland, his longtime home, in favor of signing with the Miami Heat. Since high school, LeBron has been considered the savior of the NBA. His name has become synonymous with a messianic figure: up-and-coming baseball star Bryce Harper is referred to as “LeBryce” by nearly everyone in sports. His move to Miami in some ways revealed his desire to escape this burden, choosing instead to play basketball with his friends and fellow superstars Dwayne Wade and Chris Bosh.

The caption for this commercial reads, “This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself.” If this commercial is truly a glance into James’ psyche, which I believe it is, it shows the weight that he has borne all this time, and his desire to escape this burden. LeBron is only human; he can’t live up to his own expectations, much less the expectations of the world.