A thoughtful interview with Mad Men creator and writer Matthew Weiner with some insights into what to expect this season. Season four begins as an almost brand new show. There is a new ad agency, a new office, a new apartment for the now single Don, and a new set of challenges. Yet Weiner admits that the central theme of the show remains unchanged. The question of identity is alive and well as we are left wondering “who is Don Draper?”

And if that wasn’t enough, here’s an official preview from the AMC website: